Privacy Policy
Last updated: 6 September 2026
Eleven Eleven Estate Agents respects your privacy and is committed to protecting your personal information. This privacy policy explains how we collect, use, store and protect your information when you visit our website, request a property valuation or use our estate agency services.
It also explains your rights under the UK General Data Protection Regulation (“UK GDPR”), the Data Protection Act 2018 and other applicable privacy laws.
1. Who we are
Eleven Eleven Estate Agents is a multi-strategy estate agency operating across Glasgow and the West of Scotland.
For data protection purposes, the data controller is:
Legal business name: ANDREW MCQUADE PROPERTY LTD
Trading name: ELEVEN ELEVEN ESTATE AGENTS
Correspondence address: 4 KILBOWIE ROAD
Email: OFFICE@AMCQPROPERTY.CO.UK
Telephone: 01412660414
NUMBER] ICO registration number:
In this policy, “Eleven Eleven,” “we,” “us” and “our” refer to Eleven Eleven Estate Agents.
2. Information we collect
The personal information we collect depends on how you interact with us. It may include:
● Your name, address, email address and telephone number;
● Information about a property you own, wish to sell, purchase or enquire about;
● Property photographs, floor plans, descriptions, valuations and viewing information;
● Your preferred timescale, circumstances and reasons for selling;
● Identification documents, proof of address and other information required for anti-money laundering checks;
● Financial information, proof of funds, mortgage position and evidence of your ability to proceed with a transaction;
● Information about property ownership, title, occupancy, leases, tenancies and legal interests;
● Offers, negotiations, correspondence and records relating to a property transaction;
● Feedback following a viewing or valuation;
● Marketing and communication preferences;
● Information you provide through our website, contact forms, telephone calls, emails, social media pages or in person;
● Technical information such as your IP address, browser, device, website usage and cookie preferences; and
● Any other information you choose to provide to us.
We may occasionally receive sensitive or special-category information where it is relevant to your circumstances. We will only use this information where we have a lawful reason and any additional legal condition required to do so.
3. How we collect your information
We may collect personal information:
● Directly from you when you contact us, request a valuation, arrange a viewing or instruct us;
● When you complete a form on our website;
● During telephone calls, emails, meetings and property visits;
● From buyers, sellers, landlords, tenants, representatives and other parties involved in a transaction;
● From solicitors, mortgage brokers, surveyors, contractors, photographers and other property professionals;
● From property portals, lead-generation platforms and social media;
● From publicly available sources, including Registers of Scotland, Companies House and the Electoral Register where permitted;
● From anti-money laundering, identity-verification and fraud-prevention providers; and
● Through cookies and similar technologies used on our website.
If you provide information about another person, you should ensure that you have permission to do so and that they understand how their information may be used.
4. How we use your information
We may use your personal information to:
● Respond to enquiries and provide requested information;
● Arrange and conduct property appraisals and valuations;
● Recommend an appropriate strategy for selling your property;
● Market and advertise properties;
● Arrange and manage property viewings;
● Introduce sellers to prospective buyers or investors;
● Pass on offers and support negotiations;
● Verify the identity and position of parties to a transaction;
● Carry out anti-money laundering, sanctions, fraud-prevention and other regulatory checks;
● Communicate with solicitors, surveyors, mortgage brokers, contractors and other professionals;
● Prepare agreements, property particulars and transaction records;
● Manage our relationship with you and provide customer support;
● Operate and improve our website and services;
● Maintain appropriate business, accounting and regulatory records;
● Establish, exercise or defend legal claims;
● Prevent fraud, misuse and unlawful activity;
● Send property alerts, market updates or promotional communications where permitted; and
● Meet our legal and regulatory obligations.
We will not use your personal information for purposes that are incompatible with those described in this policy unless required or permitted by law.
5. Our lawful bases
Under UK data protection law, we must have a lawful basis for using your personal information. Depending on the circumstances, we may rely on:
Contract: Where processing is necessary to provide services you have requested or to take steps before entering into an agreement with you.
Legal obligation: Where we must process information to comply with the law, including anti-money laundering, tax, accounting and regulatory requirements.
Legitimate interests: Where processing is reasonably necessary to operate and protect our business, respond to enquiries, market properties, improve our services, prevent fraud or manage transactions, provided your rights do not override those interests.
Consent: Where you have actively agreed to a particular use of your information, such as receiving certain marketing communications or accepting non-essential cookies. You may withdraw consent at any time.
Legal claims and substantial public interest: Where the processing of certain sensitive information is necessary and permitted by law.
6. Anti-money laundering checks
Estate agents are legally required to carry out customer due-diligence and anti-money laundering checks.
We may request identification, proof of address, information about beneficial ownership, source of funds and other evidence necessary to confirm your identity and comply with our legal obligations.
We may use an external identity-verification provider and check information against official records, sanctions lists, politically exposed persons lists and fraud-prevention databases.
We may be legally prevented from telling you about certain checks, reports or disclosures.
7. Sharing your information
Where necessary, we may share personal information with:
● Prospective buyers, sellers, investors and their representatives;
● Solicitors and licensed conveyancers;
● Surveyors, mortgage brokers, lenders and insurers;
● Photographers, floor-plan providers, energy assessors, sign installers, contractors and other property-service providers;
● Property portals and advertising platforms;
● Identity-verification, anti-money laundering, sanctions-screening and fraud-prevention providers;
● Website, email, customer-management, cloud-storage and IT providers;
● Professional advisers, including accountants, lawyers and compliance consultants;
● Regulators, law-enforcement agencies, courts, tribunals, HM Revenue & Customs and other public authorities where required;
● Our insurers and anyone involved in the establishment, exercise or defence of a legal claim; and
● A purchaser, investor or adviser if our business or its assets are sold, reorganised or transferred.
We only share information where there is a legitimate reason to do so and will take reasonable steps to ensure it is handled securely.
We do not sell your personal information.
8. Property marketing
If you instruct us to market your property, relevant property information may be published on:
● Our website and social media pages;
● Third-party property portals;
● Printed particulars, brochures, window displays and property boards;
● Email and buyer databases; and
● Other agreed advertising channels.
Published information may include the property address or approximate location, photographs, floor plans, descriptions, asking price, home report information and other details needed to market the property.
We will take reasonable care not to publish unnecessary personal information about owners or occupants.
9. Marketing communications
We may send you property alerts, market updates or information about our services where you have consented or where the law otherwise permits us to do so.
You can stop receiving marketing communications at any time by:
● Using the unsubscribe option contained in an email;
● Contacting us using the details in this policy; or
● Updating your communication preferences where that facility is available.
Opting out of marketing will not prevent us from sending necessary service or transaction-related communications.
10. Cookies and website information
Our website uses cookies and similar technologies. Some cookies are necessary for the website to operate, while others may help us understand website traffic, remember preferences or improve our marketing.
Where required, non-essential cookies will only be used after you have provided consent through our cookie banner. You may reject optional cookies or change your preferences at any time.
Our website is provided through GoDaddy and may use services supplied by GoDaddy, Google reCAPTCHA and other technology providers. These providers may collect technical information such as your IP address, device, browser and interaction with the website in accordance with their own privacy policies.
Links to external websites are provided for convenience. We are not responsible for the privacy practices or content of third-party websites.
11. International transfers
Some service providers may process or store information outside the United Kingdom.
Where personal information is transferred internationally, we will take reasonable steps to ensure appropriate safeguards are in place. These may include transferring information to a country recognised as providing adequate protection or using approved contractual safeguards.
12. How long we keep your information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected and to meet legal, accounting, regulatory or reporting obligations.
The applicable period will depend on the nature of the information and our relationship with you. For example:
● General enquiries may normally be retained for up to 24 months after the last meaningful contact;
● Marketing information will be retained until you unsubscribe or withdraw consent, subject to retaining a limited suppression record;
● Transaction, instruction and accounting records may generally be retained for up to seven years after the relationship or transaction ends; and
● Anti-money laundering records will normally be retained for the period required by applicable legislation.
Information may be retained for longer where necessary to establish, exercise or defend legal claims, resolve a dispute, prevent fraud or comply with a legal requirement.
Information that is no longer required will be securely deleted, destroyed or anonymised.
13. How we protect your information
We use reasonable administrative, organisational and technical safeguards designed to protect personal information against loss, misuse, unauthorised access, alteration or disclosure.
Access is limited to people and service providers who require the information for legitimate business purposes and who are subject to appropriate confidentiality or data-protection obligations.
No electronic system can be guaranteed as completely secure. If we become aware of a personal-data breach, we will investigate it and notify affected individuals and the Information Commissioner’s Office where required.
14. Your data-protection rights
Depending on the circumstances, you may have the right to:
● Ask for access to the personal information we hold about you;
● Ask us to correct inaccurate or incomplete information;
● Ask us to erase your information;
● Ask us to restrict how your information is used;
● Object to processing based on legitimate interests;
● Object to direct marketing at any time;
● Request the transfer of certain information to you or another organisation;
● Withdraw consent where processing is based on consent; and
● Raise a concern about how your information has been handled.
Some rights are subject to legal limitations and may not apply in every situation. We may need to confirm your identity before responding.
We will normally respond within one month. You will not usually be charged for exercising your rights, although a reasonable fee may apply where a request is manifestly unfounded, excessive or repetitive.
To exercise your rights, contact us using the details in section 1.
15. Complaints
If you have concerns about how we use your personal information, please contact us first so we can try to resolve the matter.
You also have the right to complain to the Information Commissioner’s Office:
Information Commissioner’s Office Wycliffe House Water Lane Wilmslow Cheshire SK9 5AF
Telephone: 0303 123 1113 Website: www.ico.org.uk
16. Changes to this policy
We may update this privacy policy to reflect changes to our services, legal obligations or how we process personal information.
The latest version will be published on our website with the date it was last updated. We encourage you to review this policy periodically.
Copyright © 2026 Eleven Eleven Estate Agents - All Rights Reserved.